Assignment - 1 : Big Brother in the Age of Artificial Intelligence and Social Media
Table of Contents :
Assignment Details:-
Topic:-Big Brother in the Age of Artificial Intelligence and Social Media
Submitted to:- Smt. Sujata Binoy Gardi, Department of English, MKBU, Bhavnagar
Date of Submission:-
George Orwell's 1984 introduced the concept of "Big Brother," symbolizing a surveillance state where individual freedoms are suppressed through constant monitoring and propaganda. In today's digital era, the rise of artificial intelligence (AI) and social media has brought Orwellian fears into reality. Governments, corporations, and even individuals wield AI-powered surveillance tools that challenge privacy, autonomy, and democracy. This paper explores how AI and social media contribute to modern-day "Big Brother" surveillance, drawing connections to Orwell’s 1984 and examining the ethical and societal implications of AI-driven control.
About Author:
George Orwell (1903–1950) was a British writer, journalist, and political thinker known for his sharp critique of totalitarianism, social injustice, and government propaganda. His most famous works, 1984 and Animal Farm, explore themes of surveillance, political oppression, and the manipulation of truth. Orwell, born Eric Arthur Blair, served in the Spanish Civil War, which deepened his skepticism toward authoritarian regimes. His writings, influenced by his experiences with imperialism and war, continue to shape discussions on privacy, censorship, and the abuse of power in modern society.
1. Surveillance and AI: A Digital Panopticon :
The use of AI in surveillance has led to unprecedented levels of monitoring. Governments and corporations deploy AI-powered facial recognition, predictive analytics, and automated tracking systems to collect vast amounts of personal data. In Orwell's 1984, telescreens and hidden microphones ensured that citizens were constantly watched. Today, security cameras equipped with AI, social media data mining, and internet browsing tracking serve a similar function. According to Thorp (1984), Orwell’s 1984 was a warning against the rise of totalitarian surveillance that exploits technology to maintain control.
One contemporary example is China’s Social Credit System, which monitors citizens’ behaviors through AI-driven analysis of online activities, financial transactions, and social interactions. Similarly, Western governments use AI in policing through predictive crime analysis, mirroring Orwellian “thoughtcrime” policing, where deviations from government-approved behaviors are punished.
2. Language Manipulation and Misinformation :
Orwell emphasized the power of language in controlling thought through "Newspeak," a language designed to eliminate rebellious thoughts. Today, AI algorithms on social media platforms manipulate public discourse by curating content, amplifying certain ideologies, and suppressing dissenting voices. AI-driven misinformation campaigns, deepfakes, and biased newsfeeds shape public perception, creating an environment where truth becomes subjective.
Blakemore (1984) argues that Orwell’s concern with language manipulation is evident in how digital platforms dictate what information reaches users. AI algorithms prioritize engagement over accuracy, leading to echo chambers where individuals only see content that reinforces their preexisting beliefs. This phenomenon weakens democratic discourse and allows governments or corporations to subtly manipulate opinions, much like the Party’s control over truth in 1984.
3. AI and Thought Control :
AI is increasingly being used to monitor and predict human behavior. Corporations analyze user data to create psychological profiles, influencing purchasing decisions and political preferences. AI-driven content moderation on platforms like Facebook and Twitter determines what speech is acceptable, restricting free expression under the guise of combating misinformation.
In 1984, the Party maintained control through the Thought Police, punishing individuals for harboring rebellious thoughts. Similarly, today’s AI can predict user behaviors based on past online interactions, potentially leading to preemptive actions against individuals suspected of dissent. This predictive policing raises ethical concerns about free will and the fairness of AI-based decision-making.
4. The Role of Social Media in Mass Surveillance :
Social media platforms serve as voluntary surveillance networks, where users willingly share personal data, unknowingly feeding AI algorithms that analyze their behavior. Governments and corporations mine this data for targeted advertising, political manipulation, and law enforcement purposes.
Pauline T. Kim (2021) discusses how AI-driven surveillance in workplaces raises privacy concerns, as employees are monitored through AI-based tracking systems. This mirrors Orwell’s depiction of constant surveillance, where individuals are watched not only in public but also in their personal lives. The increasing normalization of surveillance threatens the fundamental right to privacy, making digital spaces as scrutinized as Orwell’s Oceania.
5. Ethical and Legal Implications :
The widespread use of AI in surveillance presents serious ethical and legal challenges. While AI enhances security and convenience, it also erodes personal freedoms. Ethical concerns include biases in AI surveillance, where marginalized communities face disproportionate scrutiny. Additionally, lack of transparency in AI decision-making limits accountability, making it difficult for individuals to challenge wrongful surveillance practices.
Legal frameworks have struggled to keep pace with AI’s rapid advancements. Although the European Union has implemented strict data privacy laws under the General Data Protection Regulation (GDPR), other regions lack comprehensive regulations. Orwell’s warning in 1984 about unchecked government power is more relevant than ever, as AI technologies outpace legal and ethical oversight.
Conclusion :
Orwell’s 1984 predicted a future dominated by surveillance, thought control, and language manipulation—elements that have become a reality in the age of AI and social media. AI-driven surveillance, misinformation campaigns, and predictive policing mirror the mechanisms of control depicted in 1984, raising concerns about privacy, autonomy, and democracy. Without proper regulation and ethical AI development, the modern world risks succumbing to a digital dystopia where "Big Brother" is not just a metaphor but an unavoidable reality.
To mitigate these risks, governments and tech companies must implement stronger privacy protections, ensure transparency in AI systems, and promote digital literacy to empower users against manipulation. Only by acknowledging Orwell’s warnings and addressing the ethical challenges of AI and social media can we prevent the realization of a society where "Big Brother is watching" becomes an inescapable truth.
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References :
Blakemore, Steven. “Language and Ideology in Orwell’s 1984.” Social Theory and Practice, vol. 10, no. 3, 1984, pp. 349–56. JSTOR, http://www.jstor.org/stable/23556571. Accessed 15 Mar. 2025.
Kim, Pauline T., and Matthew T. Bodie. “Artificial Intelligence and the Challenges of Workplace Discrimination and Privacy.” ABA Journal of Labor & Employment Law, vol. 35, no. 2, 2021, pp. 289–316. JSTOR, https://www.jstor.org/stable/27186005. Accessed 15 Mar. 2025.
Lowne, Cathy. "Nineteen Eighty-four". Encyclopedia Britannica, 13 Jan. 2025, https://www.britannica.com/topic/Nineteen-Eighty-four. Accessed 15 March 2025.
Thorp, Malcolm R. “The Dynamics of Terror in Orwell’s ‘1984.’” Brigham Young University Studies, vol. 24, no. 1, 1984, pp. 3–17. JSTOR, http://www.jstor.org/stable/43041004. Accessed 15 Mar. 2025.